Mca blog

How Not To Give In To Your Cravings

The day’s been a long and tough one. Deadline’s to meet, unhappy clients to appease, staff to motivate. You get home to find the next term’s school bill has arrived together with the electricity bill. Your family/friends feel you don’t pay them enough attention. You’re tired of the weather and you’ve let your regular exercise routine lapse. You’re not feeling very kind to yourself.

So what do you do? You try to relax, improve your mood with something that connects with the primitive limbic brain’s need to approach rewards, find comfort. So you open a beer or uncork a bottle of wine; perhaps you stop on the way home for a double hamburger and chips or tuck into some ice cream smothered in chocolate sauce.

It’s only natural that you would feel this way when you’re chronically stressed. Stress activates the fight-flight regions of the brain and the hormones that result, such as adrenaline and cortisol, were never meant for long-term activation.

So after a day of “running on adrenaline” you feel exhausted and all you want is to find a quick fix for that feeling. The cigarette you turn to might make you think you’re more relaxed when in fact it’s raising your blood pressure and making the problem worse. Rather than helping you sleep better, the drink that zones you out will probably disturb your sleep, so you wake up feeling just as tired as when you went to bed. And the comfort food you turn to only makes you feel more uncomfortable.

So what can you do? You know what behaviours are good for you and what aren’t, so you don’t need to read more about what smoking, drinking, over-eating does to your health. You need a solution! And whilst you’re feeling so stressed you can’t find any solutions because stress narrows your focus to the problem and shuts down your capacity for lateral thinking.

It’s a bit of a vicious cycle: chronic stress à over-eating, drinking or other stress behaviours à more stress à more stress behaviours. And so on. A shift in the mindset is needed to break this cycle.

This shift can be achieved with the help of a trained hypnotherapist. Hypnosis is a natural, relaxed trance state. Everyone goes in and out of trances many times in a day. Any time you’re feeling highly focused on an activity may be a trance state. This includes when you’re working on something particularly engaging or watching an interesting program on TV. Most of the time that you’re surfing the internet you’re probably in a trance state.

A trained and qualified hypnotherapist will guide you into a trance state where you’ll feel relaxed and open to suggestion. This makes the mind more receptive to suggestions of behaviour change. However, you have to want this change. Hypnosis isn’t magic. If the client is motivated but wants some help, hypnosis is highly effective.

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